Audience and Institutions

During year 12 I will study a specific studio or production company within the film industry that targets a British audience, looking at how films are produced, distributed, exhibited and consumed by audiences. I will also have to study how films are distributed (digital cinemas, DVD, HD-DVD, downloads, etc) and their impact upon production, marketing and consumption.

In the exam I will be tested on one of the following areas:

• The issues raised by media ownership in contemporary media practice;

(how does who owns a media company influence the type of film made and its potential success? For example do BIG companies make BIG films and therefore make all the money? Is it possible for small companies to succeed?)

Avengers is made by marvel which on its own is a huge company and the movie making part is now in convergence with any so the films have endless amounts of money to spend on them to make a huge profit. Bigger company's like these make money more so than smaller ones.

• The importance of cross media convergence and synergy in production, distribution and marketing:

(how do companies work together to produce, distribute and publicize a film? How can Disney use their size to promote and publicise a film? How can small companies work together to promote their business' when making and promoting a film?)

This movie is a strong example of synergy Is that Thor and Hulk etc.. are in this film linking all of the films together and putting them all in one movie and Disney distributed the film which means that it is a convergence because it is working together on one film.

• The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange:

(how has the introduction of digital film, 3D, DVD, Blue Ray, internet streaming, downloadable content, home cinema influenced the types of films made, the way we watch them and the way we 'buy' them?)

The Avengers movie was effected by the internet in case of its profit, the internet has thousands of websites that you can watch movies on illegally which a lot of people do and this affects the profit greatly.

• The significance of proliferation in hardware and content for institutions and audiences:

(how and why have film companies had to alter the way they work now everyone has web enabled phones, PC's, consoles etc? How have audiences changed their viewing habits now we no longer need to go to the cinema to watch a film)

Films are now viewed in various different ways then they were say ten years ago, people now watch movies on the phones and game consoles now and don't really go to the cinema, the way people watch movies have changed drastically 

• The importance of technological convergence for institutions and audiences:

(can you think of examples of how different technologies have come together to help the film industry?) 

In most major blockbuster films, technological convergence is key to the production of a film as many different technologies are behind the process such as CGI, 3D adaptation, Digital Conversion and so on.

• The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions:

(how do film companies try and attract their audience? Do they do different things in different countries?)

it is very common for films to have global audiences in places such as china, Thailand, India, etc.. a lot of filming is done in these places, this will attract audiences from these country's