The media continue to enforce disability stereotypes portraying disabled individuals in a negative un-empowering way.
 In his 1991 study, Paul Hunt identified 10 stereotypes that the media use to portray disabled people:
Pitiable or pathetic
 An object of curiosity or violence
 Sinister or evil
 The super cripple
 As atmosphere
 Laughable
 His/her own worst enemy
 As a burden
 As Non-sexual
 Being unable to participate in daily life
 Shakespeare (1999) presents a potential reason behind the use of one of these stereotypes:
 "The use of disability as character trait, plot device, or as atmosphere is a lazy short-cut. These representations are not accurate or fair reflections of the actual experience of disabled people. Such stereotypes reinforce negative attitudes towards disabled people, and ignorance about the nature of disability"
 In other words, the disability itself is often used as a hook by writers and film-makers to draw audiences into the story. These one-dimensional stereotypes are often distanced from the audience - where characters are only viewed through their impairment, and not valued as people.
 Shakespeare (1999) continues:
 "Above all, the dominant images [of disabled people] are crude, one-dimensional and simplistic."
Dominant notions of disability: the individual model 
 The societal view of disability generally conforms to the individual or overcoming or medical model of disability. This holds that disability is inherent in the individual, whose responsibility it is to ‘overcome’ her or his ‘tragic’ disability. 
 Often this ‘overcoming’ is achieved through medical intervention, such as attempts at ‘cures’. For example, top wheelchair athlete Tanni Grey-Thompson was forced as a child to wear heavy leg callipers which gave her blisters, rather than being offered the simple and practical option of using a wheelchair.
 This approach to disability aims for the normalisation of disabled people, often through the medicalization of their condition.
The social model of disability 
 This distinguishes between impairment (the physical or mental 'problem') and disability (the way society views it as being a negative). It holds that impairments are not inherently disabling, but that disability is caused by society which fails to provide for people with impairments, and which puts obstacles in their way. 
 Examples include access: the built environment often does not allow access for people with mobility problems. Discriminatory attitudes are also disabling: for example, the idea that disability is a personal tragedy for the ‘sufferer’ impinges upon disabled people in a variety of negative ways, from their social relationships to their ability to get jobs. 
 "Disability is produced in different forms, and in different proportions, in different cultures" (Oliver, 1996). 
Difference 
 It has been argued that dominant notions of ‘normality’ and beauty do not allow for the natural range of difference in human form. These notions are not only prejudicial to the acceptance of disabled people, but also increasingly impact on non-disabled people. Charlotte Cooper, for example, applies the social model to obesity, and concludes that there are some important categories through which obesity can be defined as a disability: 
• A slender body is ‘normal’ 
• Fatness is a deviation from the norm. 
• Fat and disabled people share low social status. 
• Fatness is medicalised (e.g. jaw-wiring and stomach-stapling). 
• Fat people are blamed for their greed and lack of control over their bodies. 
 Consider why it is that fat people or disabled people are rarely portrayed as sexually attractive. 
 
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